Who We Are

A diverse team with a single vision

Our founder

Smart Way America Realty was founded in 2009 by Don Jordan, who has been an entrepreneur for his entire business life.

First licensed in real estate at the age of 19 in New Jersey Don has owned and managed several real estate offices in NJ before moving to PA in 1990 with his wife and 3 children.

In 2004 opening the New School of Real Estate which has the distinction of being the very 1st licensed real estate school in PA to offer Online Classes years before it became common place.

The concept of Smart Way was to be an agent centric company, offering agents the tools, training and support to build their real estate businesses. With this, creating business owners allowing them to keep 100% of the commission’s they work hard to generate. Smart Way only charges agents a per transaction fee. Don has also served as Real Estate consultant and appeared in the HGTV Show
40 year old Property Virgin

"Bottom-Line, as an active real estate agent myself I know how much it takes to get from point A (Generating a lead) to point b (Final Settlement) and that is precisley why I offer the compensation I do." Don Jordan

Has it worked?

In 2021-2022 we did over 700 transactions and 151 Million in Sales Volume
In 2023 we've grown to 63 Agents and counting...
Plus we opened our 2nd Office in Bethlehem

A real estate company with a purpose

Smart Way America Realty has created the most dynamic and effective place for Real Estate Agents to conduct business and service their Clients. We provide our Agents with all the support they need while giving them the freedom to run their business in the manner they deem best. This flexibility and an additional share of revenue serve to promote the most motivated and Client-focused Agents on the planet. Add to this the ability to serve their Client’s best interests, without reference to any fixed Company pricing standard, and you have just discovered the definition of “win-win.”

Our Mission

To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving. We are committed to providing the most professional, knowledgeable, and modern service in the real estate industry, connecting buyers, sellers and investors in the fastest, most effective way.

We are dedicated to building long-term relationships with our strong database of satisfied clients, offering unrivaled customer service. We take care of our clients’ interests as if they were our own, because we understand that their success is ours as well.

Our Vision

To be the real estate company of choice for agents and their customers. It can only be defined as becoming one of the leading real estate companies in our area, and a referent within our industry.

To meet and exceed the standards of our clients through our experience and team work approach, and helping the next generation of home owners buy, sell, and invest in real estate. We aim to positively transform our community by cultivating a spirit of collaboration, innovation, and integrity.